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It is said that the story of Horlicks began with James & William Horlick from Glouscestershire, who came up with the idea of a malt milk drink (as an artificial infant food).

History aside, what was YOUR Horlicks memory like? I remember drinking this during my pre-school years. Later, this malt drink (and the famous Milo) kept me company during my university days – especially when studying late into the night (coffee never seemed to work!). Was Horlicks part of your life too? Is it still part of your life? 😉